In order to better manage and mitigate the impact of increased network usage,  TfL devised the Surface Intelligent Transport System (SITS) project. This project was designed to seek out and identify companies with technologies and methods that could be implemented to improve network travel despite future increases in usage. Massive Analytic
Limited was one of those  companies and together with others such as Lockheed Martin, Citi Logik and Vodafone, devised a solution for smarter traffic management in London.